Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “How to think like a journalist when planning content”.

It’s a post that seems to have really struck a chord with people in the marketing space – whether they have a journalism background or not.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

• Journalists have to constantly come up with new ideas for content that their audience will love. You don’t have to be a journalist to be successful at this, but journos sure have finely honed skills in this area.
• Here are Dan’s original points:
  • Is this of interest to our audience?
  • Is this topical?
  • What’s the hook?
  • What’s the point we’re trying to get across?
  • What’s the best way to tell this story?
  • What are the facts?
  • Have we provided enough evidence?
  • Who is the expert voice?
  • How can we explain this in the simplest way possible?
  • Does it sound like we’re selling something?
  • Can we tighten this up?
• Repurpose your content! Invest your time and thinking in the big pieces of content, then repurpose them down into smaller pieces.

On My Desk

• Sarah mentioned editorial traineeships at Fairfax Media
• Dan recommended Reni Eddo-Lodge’s podcast, About Race
• James suggested the Calm.

Links you might need

• Here’s Dan’s original blog post, “How to think like a journalist when you’re planning content”.

Have you heard the one about…

Recently James, Sarah and Nic were joined by Nick Eggleton to discuss a series of controversial opinions about the marketing and media industries.

 

And in this episode they took a close look at the state of the media in 2018.

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