A content marketing strategy identifies:
A good content marketing strategy is based on your business goals. It’s all about creating content that not only captivates your audience but also converts them into loyal customers and advocates for your brand.
Not only does a documented strategy give you direction and purpose, but it also allows you to measure the success of your content marketing objectives.
65% of the Australian businesses using content marketing most effectively have a documented strategy*.
We work with you to understand your business and what you want to achieve with content marketing.
It starts with a couple of meetings, including a messaging workshop, so we can better understand your business, your audiences, and your competitors. We’ll go away, do our research, and find out where your audience is hanging out and what information they want.
We’ll deliver a documented content marketing strategy including:
We can help you identify the key messages that will resonate with your target audiences and we’ll provide you with a documented messaging framework.