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Content Marketing Get the right message to your audience, in the right way, at the right time.

A documented content marketing strategy allows you to create content that will ignite change in your audience, helping convert them into customers and advocates for your brand.

A content marketing strategy identifies:

  • Whom your audiences are
  • What they want to know
  • Which messages resonate with them
  • What kinds of content they consume
  • What kinds of content they’re searching for and when and where they’re searching
  • How to reach them in the most effective way.

Need a strategy?

What is the goal of a content marketing strategy?

A good content marketing strategy is based on your business goals. It’s all about creating content that not only captivates your audience but also converts them into loyal customers and advocates for your brand.

Not only does a documented strategy give you direction and purpose, but it also allows you to measure the success of your content marketing objectives.

65% of the Australian businesses using content marketing most effectively have a documented strategy*.

*Content Marketing Institute Benchmarks, Budgets and Trends Australia 2018.

How is a content marketing strategy created?

We work with you to understand your business and what you want to achieve with content marketing.

It starts with a couple of meetings, including a messaging workshop, so we can better understand your business, your audiences, and your competitors. We’ll go away, do our research, and find out where your audience is hanging out and what information they want.

We’ll deliver a documented content marketing strategy including:

  • Recommendations for original content types
  • Content themes
  • Social media channel selection and distribution methods
  • Considerations for search and optimising each piece of content
  • Frequency, quality and consistency recommendations
  • Processes and workflows needed to implement your strategy
  • Recommended budgets

Brand Strategy

We can help you identify the key messages that will resonate with your target audiences and we’ll provide you with a documented messaging framework.

Find out more about our Key Messaging Workshop here.

I found the Lush team to be incredibly service-minded and passionate in their approach to what we do; they definitely add value to our business, but we feel they genuinely adopted our company during their research and put themselves in the seat next to us to intimately understand our business.
Cal Doggett, Properties & Pathways.

Want to know more about our content marketing services?

Give Sarah a call on +61 08 9228 3380 or email her at