Have you been wondering when Australian content marketing will take off like it has in the US, UK and Europe? This week ADMA and the Content Marketing Institute released research on the Australian content marketing industry, shining a spotlight on where we’re succeeding, and where we’re struggling.

According to the research, many businesses are challenged in the common areas of engagement, ROI, and consistency but these terms can be open to interpretation. What kind of engagement should brands be seeking, and what should you be measuring? The Brand Newsroom team weigh in.

Links

How to produce more engaging content

Content Marketing in Australia 2016: Benchmarks, Budgets and Trends