Communication training

Give your career a leg up with world-class coaching

So many professionals miss opportunities to make an impact because they lack the communication skills to make people listen to their ideas. Chances to prove yourself only come by a few times in your career, so when they arrive, it’s important to make them count. 

Aside from those big moments, there are countless everyday situations that require great communication. Our communication skills training in Perth enables you to harness and employ the power of these skills, which can be the difference between a leader and a follower. Those who strive for leadership roles, and those who currently preside in them, cannot perform at their best if they’re unable to communicate effectively.

Our communication skills training approach

Although we have tried and true course frameworks, Lush’s team of marketing and broadcasting professionals can adapt our training material to suit your needs. Whether you’re time-poor and need us to come to you, or you find a change of scene conducive to learning, we will fine-tune our courses to ensure you get the best out of them. We work:

  • with groups or individuals
  • at your office or our Perth studio
  • across full or half days
  • with different industries and can tailor content to suit each sector.

What our communication skills training offers

Our team offers many types of hands-on communication training. Whether you want to improve on existing skills or feel like you need a ground-up reboot, we are equipped to help. 

Writing workshops

Sign up for one of our writing workshops and senior copywriter, Clare Reid, will have you weaving magic with your words in no time. Learn timeless skills that can be applied to countless media contexts while also mastering the right strategy for your specific business. 

Run by our senior copywriter, Clare Reid, this course has a specific focus on helping people with interrupting pattern recognition, adhering to a brief, catering for their target audience, editing, sentence structures, and grammar.

To really see a difference in your writing ability, you need hands-on experience, and that’s exactly how we’ve designed this course. The lessons you will learn will help you home in on your writing style and foster a creative energy. Participants will find that these lessons are readily applicable to their day-to-day writing, and even more so when they need to write something meaningful with a purpose. 

Read about Clare’s credentials

What you will learn:

  • Breaking patterns of recognition (in yourself and your reader)
  • Writing to a brief: objectives, tone, brand language, audience, benefits, response, single-minded proposition
  • Sentence structures and grammar: active vs passive, avoiding ‘purple prose’ etc.
  • Word choice and writing with impact
  • Effective narrative structure: Headline writing, the hook, sub-headlines, CTA, high converting text, reader eye tracker information etc.
  • Writing for online consumption: impressing Google but never at the expense of authentic content
  • The necessity of editing and how to do it effectively

Every individual and group that is seeking written communication training has different needs, budgets, and time constraints. So, we tailor the teaching experience to match this. It could be a half-day introductory session with a group of ten including a range of practical components. Or, you may need one-on-one sessions held weekly for 90 minutes each time and over a longer period. Tell us what you’re trying to achieve, and we’ll work out the best way to conduct the training. 

Find out more

Video and podcast skills training

Marketers can no longer ignore the fact that video is consumers’ most popular content medium. And with platforms like TikTok and Instagram prioritising the format, this trend is here to stay for the foreseeable future. Similarly, podcasts have surged in popularity during the pandemic. For many companies, outsourcing all video and podcast work is unrealistic, and is like quicksand to their budget. This has put pressure on marketers to produce a portion of their video and podcasting content in-house. But here’s the catch: If you want your content to make a real impact, it needs to be well-crafted enough to grab the audience’s attention, hold it, and inspire them to share it with others. Our video and podcast training with creative director Gavin Carroll will have you producing beautiful video and audio content in no time.

Learn about Gavin Carroll’s credentials

What you will learn: 

  • Planning your shoot – avoiding a shotgun approach and ensuring your shots are post-production-friendly
  • Effective overlay, B-roll, and general vision – we explore the differences and effective uses of each film technique 
  • Framing – talking to and off camera, negative space, heights, and headroom 
  • Lighting – how and when to use natural and artificial lighting 
  • Audio – learn the effective use of a lapel mic and the way it improves your audio, also learn a range of audio recording devices and equipment
  • Editing and post-production workflow – laying a base edit and sequencing overlay to craft an effective film edit for engaging audiences

Learn more about our video and podcast training

Media skills training course

Run by our founder, and career broadcast journalist, James Lush, you will learn timeless skills that can be applied to countless media contexts while also mastering the right strategy for your specific business. 

What you will learn: 

  • What “news” is, what the media is looking for, and how you can create material that not only attracts media interest, but makes your story indispensable
  • How to shape your story so it is relevant to the contemporary context
  • The questions you must ask yourself before you do any interview
  • Crafting messages and talking points to meet your communication strategy and impact your desired audience
  • Interview techniques you can use to avoid difficult questions and revert to your key messages
  • Defining what you want your audience to do
  • How to craft your story with a strong message for maximum interest and wide appeal
  • How to ace interviews and prepare effectively for any scenario with the media
  • Set yourself up more multiple interview opportunities & build a long-lasting narrative
  • What to expect in the studio and beyond

Media crisis management

In this course, James Lush will teach you how to always be one step ahead of the media in any crisis. Media coverage of a crisis in the business world tends to follow predictable patterns that can be understood and accounted for. Having comprehensive and valuable training under your belt means that you can have contingency plans for a multitude of possible situations, meaning that you feel more in control and secure in your leadership role. 

What you will learn: 

  • How to identify potential internal and external threats and weaknesses that that could lead to a crisis
  • How to speak to the media handle tough and leading questions from journalists
  • Pressure tests to prepare you for any time of interaction with the media
  • How to build comprehensive contingency plans to prepare you for an array of potential crises before they occur – it’s all about being one step ahead. 

Presentation skills training

Learn how to captivate an audience to ensure that they stay engaged, listen carefully, and remember what you have said. When you stand up to present, your audience needs to feel that what you have to say is worthy of their time. Because that’s the exchange – your speech for their time, and we will teach you how to make this exchange effectively.  

What you will learn: 

  • Preparation: how to prepare against Murphy’s law 
  • Goals: identifying why you are presenting and how to reach these goals 
  • Audience: knowing your audience and how you can best speak to them 
  • Visuals: how to compliment your speech with great visual aids 
  • Speaking: the flow, rhythm, and delivery of well-structured speech 
  • Q&As: know how to answer the hard questions 
1Lets start your project
2Do you have a timeline?
3Do you have a budget?
4Who is the intended audience?
5Any other details about the project?
6One last step…

Let’s start your project

Let us know what you’re after and we’ll send across a quote.

After 5 short questions, you’ll be on your way.