Meet our team

Content marketing creatives

Every member of our team is vital to what we do. There are no lightweights at Lush. We’re a group of people who love to craft content and understand the power of great storytelling. While some of us have a penchant for filmmaking, others thrive as project managers, producers, writers, editors, creative strategists, photographers, or programmers. The tools we use to produce your newsworthy content are simply that, tools. The craft is the element that runs deeper and connects us all as specialist content marketing consultants.

“We attempted to create a staff diagram to illustrate how we work together, but it looked more like the MRI of a spider’s web. Yep, we’re a collaborative bunch; but, we do have a line of production that flows content through the agency no matter how many people add their creativity into the end product.”

Glenn Bergsma, CEO

Meet our inner circle of content production specialists

Glenn Bergsma
Executive Chair & CEO

Glenn leads the agency as Executive Chair, CEO and all-round source of professional inspiration. Under his guidance, business buzzwords like values, mission and purpose have taken on real meaning and given Lush a clear strategic direction. Glenn has a list of local and international credentials that could easily redecorate Lush’s boardroom. He has worked with the likes of Chevron; Australian Institute of Management; CBH; and Department of Biodiversity, Conservation, and Attraction. Glenn has a Master of Business Leadership from Curtin University and is a graduate of the Australian Institute of Company Directors. And if that isn’t enough, he is also an experienced board director, a governance guru and a highly sought-after leadership keynote speaker.

Alex Lush
Manager of Video Production

Alex knows visual storytelling like no other. Her work as a BBC and ITV presenter, producer, and reporter has given Alex an instinct for knowing when a story will strike a chord. She has produced over 650 corporate, arts, not-for-profit, and TVC productions throughout her career. Alex drives innovative video production within the agency and has done so for the last 10 years. Her relaxed and genuine nature is why everyone flocks to her. In a production crisis, Alex is someone you want by your side. She can calm the nerves of a team about to launch their new TVC, and her interview style puts people at ease ensuring she gets to the heart of their human experience. There’s nothing more powerful than that.

Brendan Lobo
Chief Operating Officer & Client Services Director

Brendan has been guiding the team at Lush for over a decade, leading client services and business operations. He has a big heart for community and not-for-profit organisations, having worked with the likes of Royal Flying Doctors and Ronald McDonald House Charities. Brendan’s work is all about bringing the team together and offering strategic insights that guide each project. He has a knack for putting together the perfect team, while managing budgets, timelines, and implementation schedules. His work is often cemented in business development and project management tasks but, like a true creative storyteller, Brendan doesn’t stick to his day job. You will often find him behind the camera, igniting his passion and former career path as a photographer.

Gavin Carroll
Creative Director

Gav’s visions for storytelling and narrative design are what drives Lush straight past ‘ordinary’ into an innovative space of engagement and connection. Not only is he our creative director and video production specialist, Gav also runs a team of designers, motion artists, animators, sound engineers, videographers and editors. Gav’s work in media and advertising means that he is able to pull together succinct campaigns with brand messaging at the forefront. Combined with his instinctual understanding of the target audience and their needs, he is as driven by results as he is by the creation of artful content. From his early years as a sporting editor and camera man – capturing powerful NBL, AFL, and Motorsports moments – Gav’s work now transcends local and international brands having worked with the likes of Shell, Rio Tinto, Bankwest, South 32, West Australian Ballet, CBH, Finbar, and Austrex.

Clare Reid
Writer

As Lush’s senior copywriter and feature writer, Clare dedicates her time to building narratives that connect with readers and give brands and individuals a voice. With a career history in advertising and public relations, her editorial and copywriting work is always centred on a strategic vision – a value that fares well alongside Lush’s dedication to the art of strategy. Clare has delivered branding communications for Curtin University, UWA, HIF, Rio Tinto, Telethon Speech and Hearing, RAC, and St. Johns. When she’s not putting pen to paper – or fingertips to MacBook – she conducts communication workshops in the art of effective writing. Clare holds a Master of English in Transnational Creative Writing from Stockholm University; was longlisted for the 2019 Fish Anthology prize and the 2020 First Pages Prize; and has two publishing credits to her name and a string of editorial by-lines.

Mike Drysdale
Creative Strategist

Mike is Lush’s brand storyteller and the go-to person when it comes to strategy development. This means that he spends half of his time researching, workshopping, and in focus groups. The other half is spent using that evidence to develop a brand’s unique story via a creative expression. His ability to chameleon between the left and right side of his brain a) should be studied and b) is the reason why Mike is involved in almost every piece of work that passes through agency doors and digital mailboxes. He has a passion for companies and entrepreneurs who are daring to disrupt the status quo and present consumers with an alternative, bolder narrative. Mike’s work in digital media, content generation, and creative strategy has seen him lead campaigns for brands such as Jamaica Blue, Adobe, and Hisense.

Rhys Waywood
Creative & Motion Designer

Rhys has been a part of the team since 2015 and is the linchpin of Lush’s engine room. As our creative and motion designer, his technical skills in video post production and live streaming are vital to most of our projects. Rhys has worked on hundreds of productions – that’s not an exaggeration – ranging from corporate films, long-form documentaries, testimonials, safety and training videos, podcasts, and social media content. He is our live streaming expert, having broadcasted live events for brands such as Rio Tinto, WA Ballet, Black Swan State Theatre Co and many others. And he juggles all of this with incredible composure and focus. Our team of creatives would be lost without his calm and grounded presence!

Davide Boscolo
Senior Creative, Lead Animation & 3D Artist

Davide is that rare combination of someone with a love for both numbers and creative storytelling. It’s what you get when you study statistical science and film direction, and it’s likely why his title at Lush is so long! Davide joined the Lush team in 2014 as our senior creative, lead animation and 3D artist, and has worked on projects for the likes of Santos, Bankwest, HBF and South32. His background in directing short films, combined with his interest in art and drawing earns him his other title of animation guru. Davide’s resumé leaves most of us feeling envious, and includes a stint in Europe creating interactive museum installations that combine motion graphics with architectural and scenic elements. We can always count on his never-ending supply of biscuits to keep us energised.

Nate Abrahams
Editor

Nate wears many hats at Lush and completes our production team as editor, producer and camera operator. His foundation in media and communications, combined with experience in script writing, producing, filming and editing video content means that he is able to keep strategy and brand at the forefront of client work. On any given day, Nate can be found doing tasks as diverse as editing work in the Lush studio or flying somewhere remote to film a brand story for companies such as Rio Tinto and South32. Not-for-profit organisations are close to his heart; Nate gets extra satisfaction from helping them articulate their messaging in creative ways and make a positive impact. He is a longstanding member of our team, having been with us for more than 10 years!

James Lush
Founder

James Lush is a household name to most Perth professionals in the media and communications world. As Lush’s founder, he has always been a driving force behind our broadcasting philosophy and media mindset. His vision is the reason Lush has grown into the agency it is today. With more than 25 years’ experience in reporting, producing and presenting. James’ accolades include hosting a daily show with the BBC and presenting Saturday Breakfast on ABC Perth. Today, James is an active Lush board director, keynote speaker, coach, media trainer, and facilitator. In his ‘spare time’, he hosts his new podcast titled Purpose & Vision, interviewing leaders such as Junkee Media’s Tim Duggan and Who Gives a Crap CEO, Simon Griffiths, on how businesses are making a greater impact by focusing on profit and purpose.

Caitlin Scott
Junior Copywriter

Caitlin is Lush’s junior copywriter, passionate about crafting copy that can make any topic sing. From new home developments to tourism and everything in between, Caitlin has a unique ability to chameleon between brand voices and find audience insights that transform her copy from marketing to storytelling. Caitlin returned to Perth from the UK at the end of 2020 after working as a copywriter at the digital marketing agency, Adtrak, where she wrote articles and website content for nationwide companies. With a BA in Professional Writing and Publishing from Curtin University, and a range of editorial bi-lines – including writing pieces for Perth Is OK!, articles and reviews for The AU Review, and articles for the UK magazine LeftLion – Caitlin knows the power of the written word (and the Oxford comma).

Sally King
Marketing Coordinator

Sally is Lush’s newest recruit, joining the team as marketing coordinator. Led by a strong creative flair and drive for optimisation, Sally relishes in brand growth and implements campaigns with rigorous attention to detail, never letting the big picture out of sight. Having spent the better part of a decade leading a creative team to develop brands in the construction sector, she brings a diverse skill set that spans design, brand strategy, digital marketing, content production, and project management. With a BA in Creative Advertising and Graphic Design, Sally possesses a sharp instinct for visual execution, enhanced by her plethora of creative pursuits outside the marketing sphere.

I see our values as extensions of our people beyond the studio. Work-life balance isn’t just a recruitment trope here. We’re all part of our local communities and we get energy from contributing to the growth of our city. We also love to explore the new – and that’s not just the tech people – a lot of us are creatives beyond the agency; making our own art and contributing to change.

Clare Reid, Senior Copywriter

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