Stakeholder relations is about more than just content. The way that you communicate with your most invested audience can encompass everything from events to one-on-one meetings, status reports, and grant acquittals.
So, use content as a support tool for your stakeholder relations strategy; supporting them to trust you, and to engage with your business long-term.
“When trust is high, the dividend you receive is like a performance multiplier, elevating and improving every dimension of your organisation and your life…. In a company, high trust materially improves communication, collaboration, execution, innovation, strategy, engagement, partnering, and relationships with all stakeholders.”Stephen Covey
Content types for a stakeholder relations strategy
- Case studies
- LinkedIn copywriting
- Tender copywriting
- Capability statements
- Video communications
- Live streaming
- Email communications (EDMs)
- Blogs and articles
The intersections of stakeholder relations content
The content within your stakeholder relations strategy will often intersect with your broader content plan. Sure, a case study or an EDM may seem like an obvious direction, but an article pitched to your consumer audience, or a video crafted for internal staff also speaks to your stakeholders.
When the Lush editorial team craft a stakeholder relations content plan, it is never in isolation. Your content is mapped out in its entirety to ensure that the stories we write – and how it makes your stakeholders feel – is based on everything they consume.