BNR 189: Your brand’s image doesn’t matter. Trust does.

Apr 25, 2018
Brand Newsroom Marketing Podcast

Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why.

It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.

Brand Newsroom is a marketing podcast — for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

On My Desk

Links you might need

Have you heard the one about…

Recently James, Sarah and Nic discussed career mentoring with Dr Helen Cripps, as part of our mini “mentoring season”.

And in this episode the team takes a look at business mentoring.

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