BNR 168: How to use games to drive profitable business outcomes (no really)

Brand Newsroom podcast
Nov 30, 2017
Brand Newsroom Marketing Podcast

Brands are using computer games to drive business outcomes via customer engagement and profit and brand awareness. To tell us how they’re doing it, we’re joined by the CEO of Stirfire Studios, Vee Pendergrast.

Her company makes games for businesses, non-government organisations and government.


Here are some key take-outs:

On My Desk

Have you heard the one about…

Recently the team met branding specialist Astrid Fackelmann to talk about “marketing’s unicorn”, the specialist generalist.


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