BNR 201: Do we still trust social media?

Brand Newsroom
Jul 18, 2018
Brand Newsroom Marketing Podcast

Only 41 per cent of us say we trust social media.

That’s according to Edelman’s Trust Barometer for Social Media, which was released recently.

Identity theft, fake news, cyberbullying, clickbait and hate speech have caused the slump in trust. Forty per cent of us have deleted at least one social platform in the past year.

The news is even worse for brands using social. That’s the topic of today’s podcast.


Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

On My Desk

Links you might need

Have you heard the one about…

Recently James, Sarah and Nic talked about good storytelling.


And in this episode James chats to the editor of the Guardian Australia, Lenore Taylor.


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