BNR 205: Return on investment for your marketing spend

BNR205, marketing ROI
Aug 15, 2018
Brand Newsroom Marketing Podcast

Only 1 in 4 marketers is confident they can quantify return-on-investment.

That’s not just digital advertising – that’s across traditional and trade advertising, too.

The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals.

So, what does it all mean? And what do we do about it?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

On My Desk

Links you might need

Have you heard the one about…

Recently James, Sarah and Nic discussed the state of email marketing in 2018.


And in this episode they discuss voice recognition technology with expert, Kath Blackham.

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