BNR 101: Dealing with PR Disasters (Lessons from Trump, Rio and Delta)

Aug 16, 2016
Brand Newsroom Marketing Podcast

After a week in which the Rio Olympics’ diving pool turned green, the Australian Census website crashed and Donald Trump suggested the Second Amendment might provide a way to deal with Hillary Clinton, the Brand Newsroom team takes a deep dive into PR disasters.

Here are some key take-outs:

“This was so basic it was staggering. It was staggering because everything they were meant to do, they didn’t do, and everything they did do, they shouldn’t have done. — James on the Australian Census PR disaster


“Trump’s ratings are plummeting, so it’s no longer just ‘crooked Hillary’ we’re hearing about, it’s ‘crooked media’.” — Sarah on Donald Trump’s Second Amendment comments



“You’ve got to take action and you have to deliver (your message) in the way your audience is consuming it, as well. Every leader needs to take responsibility for their communications…because it’s your brand.” — Nic

Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic spoke about the art of giving a good presentation…

And here’s a discussion about the communications lessons that can be taken out of Britain’s decision to leave the EU, commonly known as “Brexit”…

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.