BNR 105: The Trump versus Clinton marketing war

Sep 14, 2016
Brand Newsroom Marketing Podcast

The US Presidential race is well and truly under way, with Hillary Clinton and Donald Trump campaigning relentlessly for support. Rather than yet another discussion of politics, today the team took a closer look at the marketing strategies of each candidate.

Sarah Mitchell was recently in the US and signed up to the campaigns of both Trump and Clinton to see who was winning the campaign from a marketing perspective.


Here are some key take-outs:

“This is something that companies generally don’t do very well in terms of the follow up: they get the email address and then they never correspond again.” — James


“The 40 years of political experience (of Clinton) is really showing here in its style and quality.” — Nic


“Hillary wins hands-down. More personalised, more varied… I know a lot about her campaign. I know a lot about what she stands for, about the policies that are important to her. With Trump, all I get from him is he needs me to come to his appearances and he’s really good at name-calling.” — Sarah 

Have you heard the one about…

Recently James, Sarah and Nic took a close look at PR disasters.


And here’s a discussion about who we trust, and why.


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.