BNR 106: Lessons from the world’s best content marketing projects

Sep 21, 2016
Brand Newsroom Marketing Podcast

Content Marketing World has wrapped up in the US for another year and a highlight of that is always the Content Marketing Awards, which honour the very best examples of content marketing in the world. The Brand Newsroom team takes a close look at what the best content marketers are doing and what lessons there are for the rest of us.

Here are some key take-outs:

“People get tired of people selling to them.” — Nic


“The money play for brands is not in the news, it is not to always be selling, but to be really strategic and think about the audience and that subscriber base. That’s where you can really sell to them, on the email.” — Sarah


“The theme through all of these is how much respect each of these organisations has for their audience and for building that audience.” — Sarah


Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic took a close look at the digital marketing strategies of the Clinton and Trump campaigns in the current United States election.

And here’s a discussion about the differences between pitching a story idea to public and commercial media outlets.


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