BNR 107: Jonathan Crossfield on avoiding epic social media mistakes

Sep 28, 2016
Brand Newsroom Marketing Podcast

How do you avoid making epic social media mistakes? The team discusses one of their favourite topics with storyteller, marketer, and social media guru, Jonathan Crossfield. Among his many titles he’s the Editorial Director behind Telstra’s content hub, Smarter Business Ideas. He is fresh back from Content Marketing World in the US, where he presented a paper on social media and audience: “the proper approach to social communications”.

Here are some key take-outs:

“It has become predictable that brands will run into these walls. You know they’re going to stuff up before they do. So if we can see it, why can’t they?” — Jonathan Crossfield


“It doesn’t matter if you didn’t mean offense; if the audience took offense, it was offensive.” — Jonathan Crossfield


“You need to focus on building your audience and serving your clients and quite frankly, if you’re trolling your audience, they will never engage with your brand again and they won’t say anything nice about you ever again.” — Sarah


Here are the links you might need


Have you heard the one about…

Recently James, Sarah and Nic took a close look at the lessons that can be learned from the world’s best examples of content marketing.

And here’s a fascinating discussion about the digital marketing strategies of the Clinton and Trump campaigns, based on an experiment Sarah conducted.

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