BNR 108: Michele Linn on the 2017 CMI B2B Trends Report

Oct 4, 2016
Brand Newsroom Marketing Podcast

It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice-president, Michele Linn, joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market.

Here are some key take-outs:

“The content marketers that are staying the course are starting to realise that this works. Content marketers have known that for a long time but we’ve been asking our employers and clients to trust us on that.” — Sarah


“We took a new look at the data to provide marketers with different insights. We wanted to figure out what (kinds of content) marketers found the most critical.” — Michele Linn, Content Marketing Institute vice-president.


“We have a lot of new data around people’s attitudes to content marketing and the people who are most successful have a strategy — they know what success looks like and they give it time.” — Michele Linn, Content Marketing Institute vice-president.


Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic spoke to Jonathan Crossfield about avoiding epic social media mistakes.

And here’s a discussion about the world’s top content marketing projects, based on the Content Marketing Institute’s 2016 Awards.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.