Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve?

Nic’s joined by his Media Stable colleagues, general manager, Michelle Soia, and media engagement manager, Emily Morgan.

Here are some key take-outs:

• Creating a personal brand means establishing trust with other people, as an individual. Once people trust you as a person, they are more likely to come to you as a business.
• You have control over the image you’re putting out there. So take control.
• We all already have a personal brand and if you want to leverage that, you need to work out what kind of image you want to promote.

“Keep developing your knowledge. It adds to your personal brand — who you are and how you’re positioned.” — Michelle Soia, general manager, Media Stable

• Have an “elevator pitch” ready. Know how to explain who you are and what you do in brief terms. Make it interesting.
• People want relationships and a human connection — they like to know the person behind the business.

“It’s all about authenticity. Don’t just think ‘I want to be successful in this area so this is who I have to become’. It’s more about figuring out who you are and honing in on that person.” — Emily Morgan, media engagement manager, Media Stable

• Your personal brand is not your corporate brand — unless you’re Richard Branson. You’re still the same person, though. It’s authenticity that allows you to be both.
• Make sure your social media is up to date and represents your brand well. Use a professionally taken headshot.
• Define your goals. Know what you want to achieve. Ask for feedback from people about the image you’re projecting.

“Build a strategy around your personal brand. It is different to your business strategy and it does need work — it takes energy and time.” — Nic

Here are the links you might need

• Here’s the blog post by Neil Patel.

Have you heard the one about…

Recently James, Sarah and Nic spoke to Michele Linn about the Content Marketing Institute’s trends report for 2017.

And here’s a discussion with Jonathan Crossfield on how to avoid epic content marketing mistakes.

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