BNR 111: The virtues of controversy and newsjacking

Oct 25, 2016
Brand Newsroom Marketing Podcast

Australian demographer Bernard Salt caused outrage recently when he suggested millennials could afford to buy houses if they stopped spending money on smashed avocado on toast. Brands jumped on it, leveraging the publicity for their own business. Today, the Brand Newsroom team takes a look at marketing opportunism.

Here are some key take-outs:

“There was lots of righteous indignation. Social media blew up. People in this demographic took big offence. That’s when Bernard Salt said ‘right, I’m going to take advantage of this and doubled-down and made it bigger and bigger’.” — Sarah


“I subscribe to the idea that all news is good news. For Bernard Salt this is good because it helps him break into different markets.” — Nic


Here are the links you might need


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.