BNR 112: Is chasing viral content killing trust?

Nov 1, 2016
Brand Newsroom Marketing Podcast

Award-winning Australian journalist and thought leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences.

Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our relationship with our most important asset — our customer?

Here are some key take-outs:

‘Marketers are now behaving like advertisers used to behave, but without the finesse’. — Sarah


‘The media cycle is only going to get faster. You think it’s quick now, wait until you see it in six months from now’. — Nic


‘If you keep feeding them rubbish, you’re going to get rubbish at the other end’. — Nic


Here are the links you might need:


Have you heard the one about…

Recently James, Sarah and Nic spoke to Bernadette Jiwa about putting more love into your marketing.


And here’s a discussion about building personal brands.


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.