BNR 113: Making negativity great again

Nov 8, 2016
Brand Newsroom Marketing Podcast

It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals?

Here are some key take-outs:

“We can be so put off by some negative comments that float around but equally we can get so much attention by drawing attention to the negative”. — James


“Getting the pitchforks out, taunting the natives and inciting riot, even if it’s in the social media space… it’s a race to the bottom.” — Sarah


“My grandmother used to say, if you don’t have something nice to say, don’t say anything at all.” — Nic

Have you heard the one about…

A couple of months ago Sarah did a little experiment examining the email marketing campaigns of the Trump and Clinton campaigns. Here’s what she found out.


And here’s a discussion with Jonathan Crossfield about avoiding social media marketing mistakes.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.