BNR 115: Jodie Sangster on the Biggest Trends in Australian Content Marketing

Nov 22, 2016
Brand Newsroom Marketing Podcast

It’s here! The Association of Data-Driven Marketing Australia and the Content Marketing Institute have published their 2017 Benchmarks, Budgets and Trends report for Australia.

Each year it gives us the best available insight into what local brands are experiencing with their content marketing. Nic and Sarah’s guest today is Jodie Sangster, CEO of ADMA.

Here are some key take-outs:

“In the last 18 months we’ve seen a massive shift as content marketing has become much more robust and a definite discipline within marketing, and organisations are adopting a strategy”. — Jodie Sangster, CEO of ADMA


“We’ve moved out of the experimentation phase and we’re really looking at this as a professional discipline.” — Sarah


“One person’s definition of content marketing is extremely different to someone else’s. So there needs to be some clarity around the definition — so in February we are launching a piece of research that delves into that, tries to put some boundaries around it, but also looks at the biggest problem in content marketing, which is measurement.” — Jodie Sangster, CEO of ADMA.


Here are the links you might need


Have you heard the one about…

Recently James, Sarah and Nic took a close look at the #StopFundingHate campaign.


And here’s a discussion about whether chasing viral content is killing trust.


Like what you’ve heard?

Please subscribe and leave us a review on Apple Podcasts. Or subscribe on Spotify, Stitcher, Google Play, Overcast, Pocket Casts or wherever you listen to your favourite marketing podcasts.

For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.