BNR 116: We’re all using email marketing, so what’s best practice?

Nov 30, 2016
Brand Newsroom Marketing Podcast

According to the Content Marketing Institute’s Australian Benchmarks, Budgets, and Trends 2017 Report, 78 per cent of Australian businesses use email marketing. About half of us say it is critical — indeed the most critical — tactic we have for distributing our content. We’re all using email marketing, but what’s considered best practice?

In today’s podcast, James, Nic and Sarah take a deep dive into how to use email marketing.

 Here are the key take-outs:

“You do get to a point where you can be doing more harm than good (sending out ineffective email marketing).” — Sarah


“If you’re just going to spam people, it’s a lot easier to just go out and buy AdWords,” — Sarah


“Email is so important, but it’s not the only part (of marketing) — it should be one of many parts.” — Nic


Here are the links you might need


Have you heard the one about…

Last week James, Sarah and Nic spoke to ADMA’s Jodie Sangster about the CMI Trends report.


And here’s a discussion about the recent #StopFundingHate campaign.


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.