BNR 121: The rise of post-truth everything, and why it needs to stop

Jan 3, 2017
Brand Newsroom Marketing Podcast

Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election.

Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah have a passionate discussion in this week’s Brand Newsroom.

Here are some key take-outs:

“Once a traditional media source reports it, that legitimizes it, so shame on them if they’re doing it just to get numbers.” — Sarah


“This year was just the entrée. The main course and the dessert hasn’t even kicked in yet. I’m absolutely terrified.” — James


“I think the media has left the door wide open and brands should walk right through it and just assume the role of the media.” — Sarah


Here are the links you might need


Have you heard the one about

Here’s that discussion on traditional media adapting to digital with Ben Martin, which Sarah mentioned:


The team was recently joined by Nenad Senic for a discussion about print, too.


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.