BNR 122: A Brand Evangelist > A Salesperson

Jan 10, 2017
Brand Newsroom Marketing Podcast

Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them.

So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR would have us believe?


According to the Harvard Business Review, great salespeople do what brands do. What does that mean? It means they:

“There’s a theory (salespeople) should under-promise and over-deliver. I think that’s rubbish. You should promise and deliver what you can do. It’s an issue of trust. Tell the truth; be in control; service the audience.” — Sarah


“Follow the lead of your customers, not the lead of your industry.” — Nic


“I think it’s almost impossible to go out selling until you understand your brand values and make sure you’re living and breathing those.” — James


Here are the links you might need


Have you heard the one about…

Recently James, Sarah and Nic took a close look at email marketing best practice.


And here’s a discussion with ADMA’s Jodie Sangster looking at the content marketing trends for Australia for 2017.


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