BNR 124: Is 2017 the year we finally see more diversity in marketing?

Jan 25, 2017
Brand Newsroom Marketing Podcast

So far this month here in Australia, we’ve seen a TV ad from Meat and Livestock Australia that celebrates Australia’s multiculturalism, a billboard depicting two girls in hijabs celebrating Australia Day has caused an uproar, and Target has included a Muslim family and a young girl with a disability in their latest catalogue.

Marketing Mag reporter Ben Ice joins Nic and Sarah to discuss diversity in marketing.

Here are some key take-outs:

“We’re starting to see brands get more brave… I think the more we can see a broader range of people, you’re going to start to get a lot of brand loyalty from these segments of the population that may have felt disenfranchised.” — Sarah


“If we never see those people in our entertainment, marketing and advertising, then it becomes much more difficult to approach them in the street, to bring them into our businesses… We have this great opportunity to help in a social justice kind of way.”  — Sarah


“(Even if it’s controversial) it’s all good publicity. Usually you’ll see trending on social, traffic to websites, and hopefully revenue as well.” — Ben Ice, Marketing Mag

Here are the links you might need:

On My Desk

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