BNR 127: Getting political with your advertising

Feb 15, 2017
Brand Newsroom Marketing Podcast

The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads.

But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

So, when is it OK to get political in your advertising?

 

Here are some key take-outs:

“Don’t try to tug on my heartstrings and say, ‘We understand this refugee issue and why it’s so emotive because these are our roots’, because those are not your roots.” — Sarah

 

“We also talk about not going for the hard sell and always really telling a good story, but some of these ads as I was watching them I thought ‘I have no idea what they’re selling’. At $160,000 a second, you want to get your message across.” — Nic

 

“Be authentic. Don’t stand up for something you don’t believe in.” — Nic

 

On My Desk

 

Like what you’ve heard?

Last week the team discussed influencer marketing and whether deals should be disclosed.

 

And recently they spoke about attack marketing:

 

Like what you’ve heard?

Please subscribe and leave us a review on Apple Podcasts. Or subscribe on Spotify, Stitcher, Google Play, Overcast, Pocket Casts or wherever you listen to your favourite marketing podcasts.

For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.