BNR 127: Getting political with your advertising

Feb 15, 2017
Brand Newsroom Marketing Podcast

The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads.

But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

So, when is it OK to get political in your advertising?


Here are some key take-outs:

“Don’t try to tug on my heartstrings and say, ‘We understand this refugee issue and why it’s so emotive because these are our roots’, because those are not your roots.” — Sarah


“We also talk about not going for the hard sell and always really telling a good story, but some of these ads as I was watching them I thought ‘I have no idea what they’re selling’. At $160,000 a second, you want to get your message across.” — Nic


“Be authentic. Don’t stand up for something you don’t believe in.” — Nic


On My Desk


Like what you’ve heard?

Last week the team discussed influencer marketing and whether deals should be disclosed.


And recently they spoke about attack marketing:


Like what you’ve heard?

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