BNR 128: Trevor Young and the risk of building on rented land

Feb 21, 2017
Brand Newsroom Marketing Podcast

PR Warrior Trevor Young joins James and Sarah to discuss whether it ever OK to publish your content on someone else’s platform, like Medium or LinkedIn Pulse. What are the risks of “building on rented land”? Is it always better to publish on media you actually own, like a blog?

Here are some key take-outs:

“My concern for content marketers is that all of these platforms can become a distraction when you should really be concentrating on building your own audience.” — Sarah


“I might do a blog post on PR Warrior and then some months later if it’s still an evergreen article I’ll put it on LinkedIn and maybe get an extra 3000 or 4000 hits.” — Trevor Young


“Most of us are trying to get people onto a subscriber list so we can continue the conversation with them. But that’s not everyone’s goal. Some people want to build their profile as quickly as possible. In that case maybe the quickest way is to go to where the people are and build it that way.” — Trevor Young


Here are the links you might need

On My Desk

Like what you’ve heard?

Last week the team asked whether it was ever OK to get political with your marketing (as they tore apart the Super Bowl ads).


Recently they discussed influencer marketing and whether deals should be disclosed.


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