BNR 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

Feb 28, 2017
Brand Newsroom Marketing Podcast

John Kapos is a Sydney chocolatier, known to thousands of Snapchat users around the world as Chocolate Johnny. He was an early adopter of Snapchat and he joins James and Sarah today to talk about how the platform has transformed his business.

Here are some key take-outs:

“My brand has become global through Snapchat and now I’m becoming a speaker around the world talking about Snapchat and how small businesses need to get onto it.” — John Kapos, Perfection Chocolates

“To be a good storyteller and to get this kind of participation you have to be really inclusive of people.” — Sarah

“For me, it’s a lot better than putting an ad in the local rag, which is going to get no one coming in.” — John Kapos, Perfection Chocolates

Here are the links you might need

On My Desk

Have you heard the one about…

Recently “PR Warrior” Trevor Young joined James and Sarah to talk about the risks of publishing your content on third-party platforms. You can listen here.

And here’s a discussion with Jonathan Crossfield about the power of plain language.

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