BNR 130: How to communicate bad news well

Mar 7, 2017
Brand Newsroom Marketing Podcast

What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance?

Here are some key take-outs:

“Be open, honest and transparent with everything because everything will eventually come out.” — Nic

“The truth comes out and I’d rather control it.” — James

“Brands try to soften the blow. I’m a ‘rip the Band-Aid off’ kind of girl. You need to get that information out right away.” — Sarah

Here are the links you might need

On My Desk

Have you heard the one about…

Recently James, Sarah and Nic spoke to Snapchat superstar, Chocolate Johnny.

And here’s a discussion with Trevor Young about publishing on third-party platforms.

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