BNR 132: The brewery, the politicians, their bizarre video and the boycott

Mar 21, 2017
Brand Newsroom Marketing Podcast

For the past two weeks Australians have watched a PR disaster unfold. A video called “Keeping it Light” (made for the Bible Society), featuring two conservative politicians drinking Cooper’s Beer and discussing same-sex marriage, sparked outrage in the community.

Jamie Wilkinson from Cannings Purple joins Nic and Sarah to break down what happened.

Here are some key take-outs:

Here are the links you might need

On your desk…

Have you heard the one about…

Recently the team talked about the dos and don’ts of corporate video.


They also had a really good discussion about how to communicate bad news well.

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