BNR 133: How to tweet like Donald Trump (and what to do instead)

Mar 28, 2017
Brand Newsroom Marketing Podcast

Professor George Lakoff of Berkeley University says US President Donald Trump uses four main tactics to set the news agenda through his tweets. Here’s his analysis:

So can brands use similar tactics? Or would that be a formula for disaster? Today the Brand Newsroom team takes a look at what we can all learn from Trump’s Twitter.

Here are some key take-outs:

On My Desk

Here are the links you might need

 Have you heard the one about…

Recently Sarah and Nic were joined by Jamie Wilkinson of Cannings Purple to take a close look at the Cooper’s Brewery video PR disaster.

And here’s a discussion about the dos and don’ts of corporate video.


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