BNR 138: Media Intelligence: Here’s what you need to know

May 2, 2017
Brand Newsroom Marketing Podcast

We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything.

Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

Here are some key take-outs:

On My Desk

Here are the links you might need

 Have you heard the one about…

Recently James and Sarah took a close look at the questions brands should ask before they engage an agency.

And here’s a discussion about how virtual reality is opening up new ways for brands to connect with their audience.

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