The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare?
The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client.
Here are some key take-outs:
- Awards are run by people either wanting to promote their own brand or make money — so ask yourself whether the award is credible, why it has been created, and what the benefit is to your business from entering.
- Before you enter an awards program, ask yourself whom you’re entering it for? Is it you and your agency? Or the client and their goals?
- Carefully choose which awards programs you want to enter. Pick ones with credible judging panels and some kind of status.
- Awards have a shelf life. Stop trying to leverage awards that are two or three (or 10) years old.
- Awards are likely to earn you only limited earned media, because most are sponsored by a media outlet and that’s the only one likely to provide coverage.
- Awards should serve the customer.
On My Desk
- Sarah recommended SkyView and Sky Guide
- Here are the TuneIn Radio and iHeartRadio apps Nic recommended.
- James suggested the Guardian’s ‘Recommended for You’ feature.
Have you heard the one about…
Recently James, Sarah and Nic took a close look at media intelligence.
And here’s a discussion looking at the questions you should ask before engaging any kind of communications agency.
Like what you’ve heard?
For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah