BNR 141: Sandra Brewer on how to manage messaging for multiple brands

May 24, 2017
Brand Newsroom Marketing Podcast

Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands.

This is in answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must have to treat marketing for their consumer-facing brands very differently to their corporate brand — as they have completely different audiences. It led to a really interesting conversation.

Here are some key take-outs:

On My Desk

Have you heard the one about…

Recently James, Sarah and Nic looked at the take-outs from Nic’s Meet the Media series of events. If you deal with the media at all, it’s worth a listen.

And the team also got a bit passionate recently when asking the question “are marketing awards really worth the effort?”

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