The team is joined this week by the co-host of the Marketing Homebrew podcast and author of The Content Marketing Revolution, Mark Masters, for a close look at some examples of the excellent content marketing being done by small businesses around the world.
Here are some key take-outs:
- Often small businesses are falling into content marketing because they recognise the marketplace is there for businesses to provide a value-add for their audience.
- Business owners often have a hard time getting their head around the idea of “giving away” their ideas and information — yet it works.
- It can also take time to understand that a hard-sell message doesn’t work.
- Show your passion and experience for something through your content marketing and it will deliver business results for you.
- If you can find different stories — a niche — it will help you build an audience.
Here are the links you might need
- You can find Mark on Twitter here.
- Mark mentioned a CB Insights report on why start-ups fail.
- Farrow and Ball’s The Chromologist website is here.
- Here’s that Trevor Young episode of Brand Newsroom Mark mentioned.
- Lush Cosmetics is here.
On My Desk
- Mark’s recommendation was an interactive music video by a band called Real Estate. You can see it (and play along) here.
- Here’s Sarah’s recommendation, an article by Cornwall SEO’s Lyndon Antcliff.
Have you heard the one about…
Recently James, Sarah and Nic took a close look at marketing for multiple brands, with Sandra Brewer.
And here’s a (rather heated) debate the team had about marketing awards and whether they’re worth the effort.
Like what you’ve heard?
For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.