BNR 152: The death of King Content is not the death of content marketing

Aug 8, 2017
Brand Newsroom Marketing Podcast

There was some big news in the content marketing space here in Australia last week. Less than two years after media monitoring and data firm iSentia bought Australia’s best-known content marketing agency, King Content, for A$48 million, the company has killed off the brand, closed its New York and Hong Kong offices, and cut its staff. What went wrong? And what does it mean for content marketing?

Here are some key take-outs:

“It’s always easy in the beginning. Where the delivery becomes difficult is at seven months, and the second year, at the third year, at the fourth year. To keep that delivery going and to scale that business and to scale across regions and continents and to maintain it was always going to be difficult to do.”  — Sarah

Here are the links you might need

On My Desk

Have you heard the one about…

Recently Sarah and Nic found out the secret to a good voice over (and how making the wrong choice of voice can affect your business).

And here’s a discussion about the life span of a website: How often should you refresh your website’s look and functionality?

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.