BNR 154: How to use psychology to succeed in marketing

Lush Digital’s Carla Young joins James and Nic to talk about the psychology of marketing.
Aug 22, 2017
Brand Newsroom Marketing Podcast

It’s obvious, really, that psychology is a big part of marketing. After all, we’re talking about human behaviour and trying to influence that behaviour. James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing — including content marketing, public relations, advertising and more.

Lush – The Content Agency’s content strategist, Carla Young, is filling Sarah’s shoes this week.

 Here are some key take-outs:

Here are the links you might need

On My Desk

Carla recommended the website Crazy Egg.

James recommended Bernadette Jiwa’s book, Marketing: A Love Story.

Nic recommended Soozey Johnstone’s book, I Am The Problem.

Have you heard the one about…

Recently James, Sarah and Nic took a close look at SEO and its place in marketing in 2017.

And here’s a discussion about the demise of King Content — and why the end of Australia’s biggest content marketing agency isn’t the end of content marketing itself.

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