BNR 155: Lonely Planet: How a print company made the transition to digital

Aug 29, 2017
Brand Newsroom Marketing Podcast

There’d hardly be a bookshelf in the country that doesn’t have at least one Lonely Planet guidebook on it somewhere. Today, James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world.

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