BNR 158: Is Google AdWords right for your business

Sep 19, 2017
Brand Newsroom Marketing Podcast

Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush – The Content Agency’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content Marketing World, that is).

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

Here are the links you might need

On My Desk

Have you heard the one about…

Here’s that conversation Sarah had with Robert Rose at Content Marketing World, about his new book Killing Marketing.

And here’s her chat with Joe Pulizzi, also recorded at Content Marketing World.

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