Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world?
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Here are some key take-outs:
- A thought leader is someone who really is bringing new thinking to an established field. As Sarah says, they’re really changing the way you think. It’s something disruptive. In that sense, a thought leader is different to being an expert — which is a great thing to be in its own right.
- Nic reckons being a “thought leader” is an honour bestowed by other people. You can’t just claim to be one.
- If you’re outsourcing your thought leadership content, then you’re not a thought leader.
- If you want to change the way people think, you have to lead the argument.
Here are the links you might need
On My Desk
- Nic recommended the service gotomeeting.
- Sarah recommended mockflow.
- James recommended Mark Lebusque’s book Being Human.
Have you heard the one about…
Recently James, Sarah and Nic discussed Google AdWords and looked at whether it might be right for your business.
And in case you missed it, here’s Sarah catching up with Robert Rose, from the Content Marketing Institute, at Content Marketing World 2017.
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