BNR 159: Are you a thought leader or just pretending to be?

What makes someone a thought leader?
Sep 26, 2017
Brand Newsroom Marketing Podcast

Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world?

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

Here are the links you might need

On My Desk

Have you heard the one about…

Recently James, Sarah and Nic discussed Google AdWords and looked at whether it might be right for your business.

And in case you missed it, here’s Sarah catching up with Robert Rose, from the Content Marketing Institute, at Content Marketing World 2017.

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