BNR 161: Should brands take a stand on social issues?

Oct 10, 2017
Brand Newsroom Marketing Podcast

Things get a little heated in the studio as Nic and Sarah face off over the approach brands should take to supporting social causes.

With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand.

So, should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?

Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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