James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer Jonathan Crossfield, to talk about authenticity. Specifically, they’re talking about how brands achieve authenticity and the paradox that involves.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Here are the links you might need
- You can find Jonathan here.
On My Desk
- Jonathan recommended the BBC podcast The Digital Human.
- Nic’s recommendation was Kristen Hansen’s book Traction.
- James suggested the Radiolab podcast.
Have you heard the one about…
Recently James and Sarah discussed B2B marketing with Dutch marketing guru Cor Hospes.
And in this episode the team took a close look at whether brands should take a stand on social issues.
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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.