BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity

Oct 31, 2017
Brand Newsroom Marketing Podcast

James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer Jonathan Crossfield, to talk about authenticity. Specifically, they’re talking about how brands achieve authenticity and the paradox that involves.

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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And in this episode the team took a close look at whether brands should take a stand on social issues.

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