BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

Nov 21, 2017
Brand Newsroom Marketing Podcast

What is a marketing unicorn?

Astrid Fackelmann is director of stakeholders at acQuire Technology Solutions and today she joins Nic and Sarah on Brand Newsroom to discuss marketing unicorns. She also provides her valuable insight into branding and brand strategy.

Brand Newsroom is the podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

Here are the links you might need

On My Desk

Have you heard the one about…

Recently Sarah and Nic discussed podcasting with guest Chris Ashmore, of BE Podcasting.

And in this episode, they were joined by Jonathan Crossfield for a chat about authenticity.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.