Facebook has changed its algorithm. It was publicised as a way to combat fake news but the changes will also profoundly impact a brand’s ability to reach people through organic distribution. With brands already experiencing organic reach as low as 2.5 per cent, is it even worth businesses pouring time and resources into Facebook?
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Here are some key take-outs:
- Organic reach is over. Don’t expect success by just posting something and hoping it will go viral; it won’t work
- There is an opportunity through Facebook advertising. It’s relatively inexpensive and it can be incredibly targeted
- Look at your social media strategy again. Facebook is now “pay to play” and you need to factor that in if you haven’t already. But, more importantly, know what you’re trying to achieve.
On My Desk
- Sarah recommended the Bangor, Maine, Police Department’s Facebook page
- Nic is still enthusiastically plugging the value of good merchandise. He’s filling the Lush/Media Stable kitchen with Media Stable–branded coffee mugs
- And James recommended Richard Branson’s book Screw It, Let’s Do It.
Links you might need
- Here’s some information about the changes Facebook has made.
Have you heard the one about…
Recently Sarah and Nic met Greg Allan, an electrician and small businessman who is using content to save lives.
And in this episode the team was joined by Jo Saunders to talk about how to achieve success with LinkedIn.
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