The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-profit sector, the public just doesn’t trust them. But you know whom they do trust? CEOs and experts.
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Here are some key take-outs
- The figures show 63% of us trust technical experts and 61% trust academic experts. Trust in “people like ourselves” has plummeted six points to 54% – the lowest it has ever been.
- Trust in business CEOs rose sharply this year – up seven points to 44%. Nearly two-thirds of respondents said they wanted CEOs to take the lead on policy change instead of waiting for government.
- 72% of us trust our own company. That’s pretty much the highest figure in the report.
- Be reliable, work with a high level of ethics and integrity, and people will trust you. These are the easiest things in the world to do – they don’t cost any money.
On My Desk
- Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here.
- James recommended Dan Hatch’s article, “How to Train Your Journalist”.
Links you might need
- Here’s the Edelman Trust Barometer.
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Recently the team asked “how much are you worth”?
And in this episode the team was joined by Chris Smoje to talk about customer service on social media.
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