The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-profit sector, the public just doesn’t trust them. But you know whom they do trust? CEOs and experts.

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Here are some key take-outs

• The figures show 63% of us trust technical experts and 61% trust academic experts. Trust in “people like ourselves” has plummeted six points to 54% – the lowest it has ever been.
• Trust in business CEOs rose sharply this year – up seven points to 44%. Nearly two-thirds of respondents said they wanted CEOs to take the lead on policy change instead of waiting for government.
• 72% of us trust our own company. That’s pretty much the highest figure in the report.
• Be reliable, work with a high level of ethics and integrity, and people will trust you. These are the easiest things in the world to do – they don’t cost any money.

On My Desk

• Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here.
• James recommended Dan Hatch’s article, “How to Train Your Journalist”.

Links you might need

• Here’s the Edelman Trust Barometer.

Have you heard the one about…

Recently the team asked “how much are you worth”?

And in this episode the team was joined by Chris Smoje to talk about customer service on social media.

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