Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding.
Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t shiny new logo; it’s the story you tell.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding, and advertising.
On My Desk
- Sarah recommended this post from Bernadette’s blog, The Best of Us
- Bernadette mentioned this article by Stuart Hall about sustainable growth
- Nic suggested Ian Stephens’ book Shift Culture.
Links you might need
- Here’s where you can find Bernadette’s book Story Driven.
Have you heard the one about…
Recently James, Sarah and Nic discussed whether it might be time to try something new.
And in this episode they took a close look at blogging best practice in 2018.
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