BNR 184: Berndadette Jiwa on rebranding (and the story you tell about it)

Brand Newsroom podcast
Mar 20, 2018
Brand Newsroom Marketing Podcast

Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding.

Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t shiny new logo; it’s the story you tell.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding, and advertising.

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