BNR 185: The Power of Nostalgia in Marketing

brand newsroom marketing podcast
Mar 27, 2018
Brand Newsroom Marketing Podcast

The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50- or 100-year-old brand? 

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. 

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Links you might need

Have you heard the one about…

Recently Sarah and Nic spoke to Bernadette Jiwa about rebranding.

And in this episode the team asked “is it time to try something new”.  

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