The world of cricket has been rocked by scandal. The Australian team was caught “ball tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly.
James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study in what not to do.
Brand Newsroom is a marketing podcast — for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Links you might need
- Here’s some background on the cricket scandal.
Have you heard the one about…
Recently James and Nic talked to Tamara Cook about hosting the perfect in-person event.
And in this episode James, Nic and Sarah look at the power of nostalgia in marketing.
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