Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, who offers some tips and advice on how to use the platform effectively.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
On My Desk
- Nic recommended paying for LinkedIn Premium, which he finds essential for his business
- Sarah recommended Pam Didner’s article on content marketing burnout
- James suggested The Hidden Brain by Shankar Vedantam
- Darrel’s recommendation is Mike Weinberg’s New Sales Simplified.
Links you might need
- You can find Darrel Griffin here.
Have you heard the one about…
Recently James, Sarah and Nic discussed internships and why they’re good for business.
And in this episode they took a close look at seven marketing trends for 2018.
For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.