Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “How to think like a journalist when planning content”.
It’s a post that seems to have really struck a chord with people in the marketing space – whether they have a journalism background or not.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Here are some key take-outs:
- Journalists have to constantly come up with new ideas for content that their audience will love. You don’t have to be a journalist to be successful at this, but journos sure have finely honed skills in this area.
- Here are Dan’s original points:
- Is this of interest to our audience?
- Is this topical?
- What’s the hook?
- What’s the point we’re trying to get across?
- What’s the best way to tell this story?
- What are the facts?
- Have we provided enough evidence?
- Who is the expert voice?
- How can we explain this in the simplest way possible?
- Does it sound like we’re selling something?
- Can we tighten this up?
- Repurpose your content! Invest your time and thinking in the big pieces of content, then repurpose them down into smaller pieces.
On My Desk
- Sarah mentioned editorial traineeships at Fairfax Media
- Dan recommended Reni Eddo-Lodge’s podcast, About Race
- James suggested the Calm.
Links you might need
- Here’s Dan’s original blog post, “How to think like a journalist when you’re planning content”.
Have you heard the one about…
Recently James, Sarah and Nic were joined by Nick Eggleton to discuss a series of controversial opinions about the marketing and media industries.
And in this episode they took a close look at the state of the media in 2018.
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