In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host Oliver Peterson.
They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s go-to expert on any given subject.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
On My Desk
- Oliver’s advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days
- Nic’s suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts.
Links you might need
- You can find Oliver on Twitter here.
Have you heard the one about…
Recently Sarah met SEO guru Rand Fishkin.
And in this episode James and Sarah chat to producer Dan Hatch about planning content like a journalist.
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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.